Our Professional Planners & Event Specialists
Sally Webb Berry, CSEP
Chief Executive Officer
Sally Webb Berry, CSEP is CEO of The Special Event Company with offices in North Carolina, USA and London, England. Sally founded TSEC in 1987 from a background in sports PR and marketing.
The Special Event Company delivers live communications through events and for a diverse clientele in education, financial services, technology, pharmaceuticals, media, manufacturing, sports and non-profits. Over the past three decades, Sally has produced events in over 25 countries throughout Europe, USA, Africa, South America and Asia.
The company has won over 40 international event management awards for their work. Her personal accolades include International Event Producer of the Year by Event Solutions Magazine in 2004, Lifetime Achievement Award from the International Special Events Society (ISES) in 2008, Business Leader Magazines Top 50 Women Extraordinaire Award in 2010 and Special Event Magazines Top 25 Greatest Industry Influencers of the past 25 years in 2011. In January 2013 she was the recipient of the Special Events Leadership Award for outstanding contributions to the Special Event Industry.
She is a regular lecturer in event management globally, speaking at numerous conferences and in many universities and is a founding member and former President of the International Special Events Society in the UK, before moving to the US in 2005.
Sally is a founding board member of Roger Daltrey & Pete Townshend’s The Who Cares: Teen Cancer America organization www.teencanceramerica.com, and heads the initiative to bring Teen Cancer facilities to North Carolina.
She lives in Cary, NC with her husband Grant Berry, who is a professional caddie on the PGA Tour.
Susan Fishel, CPA
Chief Operating Officer
Susan joined The Special Event Company in July 2015 with 20+ years of diversified financial experience in accounting, business management, auditing, financial reporting, and analysis. As Chief Operating Officer, she provides leadership, management, and vision for the Company as our market continues to grow.
Susan began her career with KPMG Accounting Firm auditing many companies across diverse industries. Since then, she has held management positions in various markets with the most recent one being in the trade show industry. Susan brings enthusiasm and focus to the team and strives to help each team member be the best they can be.
Chief Strategy Officer & Creative Director
Zil Senczy, CPA
Zil Senczy began with The Special Event Company in May of 2017. As Accounting Manager, she oversees the day-to-day financial functions of the company. Her five years of experience in the accounting industry have provided her the opportunity to work within the areas of personal and business tax, sales tax, accounts payable, accounts receivable, strategic planning, and process improvement.
Born and raised in the Philadelphia area, Zil relocated to North Carolina to attend Elon University, where she received her bachelors of Science in Accounting and her Bachelors of Science in Management. She enjoys spending her time doing acro yoga and relaxing with her two cats and German Shepherd.
Director of Program Operations
Sara Ellis has a background in business policy and procedure and more than seven years of experience in the event industry, including two with The Special Event Company. Ellis is responsible for preparing client and vendor contracts, maintaining and reconciling budgets, and developing program proposals. In addition to previous work with the company, she worked for four years in pharmaceutical meeting planning and nearly two years in charity events while traveling with the PGA Tour. Ellis holds a Bachelor of Arts degree in psychology from the University of North Carolina at Chapel Hill and is a native of Dunn, N.C.
Brady K. Miller, CSEP
As Communications Manager, Brady K. Miller provides event communication vision, strategy, and execution, particularly in programming and interactive elements. With more than 13 years of event planning experience – most of it in the academic arena – he is also the Program Director for the Academic Event Professional conference, a program initiated and managed by The Special Event Company.
A Kansas native, Brady holds a bachelor’s degree from Truman State University and a master’s degree from Indiana University, where he wrote his thesis on the role of academic ceremonies in higher education. He is also an alumnus of The Protocol School of Washington. Brady is a frequent speaker on attendee engagement, creativity, event strategy, programming, and protocol.
Tracy L. Adams
Senior Program Manager
As Senior Program Manager, Tracy Adams takes pleasure in overseeing multiple logistical aspects of events and meetings. Her goal is to ensure the client’s vision and needs are thought through and executed to their satisfaction. Her background in customer service management and social/non-profit event planning boasts excellent communication skills, attention to detail and budget management experience.
A native of Dayton, Ohio, Tracy earned a Bachelor of Arts in Communications from Bowling Green State University in Bowling Green, OH. Over her career, she’s worked for a wireless communications company, living in Illinois and Florida, and owned her own wedding planning business in North Carolina for 10 years. She is an active member in the International Live Events Society (ILEA), having served as a local chapter board member and president, and having served on an international committee.
Tracy met her husband in Florida and chose to make North Carolina their home. Together, they enjoy cooking, watching movies, traveling and most of all – music! Tracy is known for always having a song in her head and in her heart.
Amber Caudle, CMP, CSEP
Senior Program Manager
Our Senior Program Manager, Amber Caudle, enjoys working closely with clients and vendors to design and manage various types of meetings and events. Her background in human resources and experience with academic events has provided her with strong customer service, budget management and organizational skills. Amber is passionate about the event industry and strives to provide each of our clients with a customized and unique experience.
Amber earned her Bachelor of Arts in English, with a concentration in professional writing, from Meredith College, and later completed the Event Development Program through Duke University Continuing Studies. She continues to pursue educational opportunities within the industry through her involvement with ILEA and MPI.
A North Carolina native, Amber enjoys camping and hiking, biking local greenways, and visiting any venue with live music. She is an active volunteer, serving as a coach with the Miracle League of the Triangle, and enjoys reading the classics in her spare time.
Whitney Freberg, CMP
As a Program Manager, Whitney Freberg oversees the planning and execution of meetings and events for our clients. Having started as a Program Coordinator assisting other Program Managers with the development and execution of various kinds of events has given her the background to plan exceptional corporate events.
Whitney was recently promoted from Senior Program Coordinator to Program Manager. She comes to The Special Event Company after having worked as an Assistant Meeting Planner planning federal meetings for a strategic consulting firm in Durham, NC after more than four years. Whitney completed the Event Development Course through Duke University Continuing Studies and subsequently received her Certified Meeting Professional (CMP) certification in 2016. She earned her Bachelor of Arts degree in Anthropology with a concentration in Bioarchaeology from North Carolina State University in 2010.
A native of North Carolina, Whitney stays active with running and biking on area greenway trails, and enjoys spending time with her family and friends. In her spare time, she competes in and volunteers for triathlons and half marathons.
In her role as Program Manager, Blair Hofmann works to effectively plan and implement the client’s vision and message through all aspects of meetings and events. Her professional experience in the hospitality industry allows her to possess excellent contract negotiation and strong communication skills, approaching them with a client-first mentality. Through this experience, Blair has familiarized herself with not only corporate events, but with academic, nonprofit and pharmaceutical meetings as well. A native of North Carolina, Blair earned her Bachelor of Arts in psychology from East Carolina University. Blair is a member of Meeting Planners International (MPI) and is currently working toward earning her Certified Meeting Planner designation.
Blair grew up in Washington, NC but has lived in the Triangle for 12 years. In her spare time, Blair practices hot yoga, enjoys her three dogs, two cats, and spending time with her son, step-daughter, and, of course, her husband.
Jayne Regan joins the team as Senior Program Coordinator, where assists the program team with the planning, implementation, and management of all aspects of the meetings and events. She has a passion for the event industry and enjoys working with clients to develop their vision and messaging into a successful event.
Her many years of experience in development/project management and customer support at a Fortune 500 corporation helped her gain excellent communication skills, and strong planning and organizational skills, and great attention to detail.
Born and raised in Lexington, KY, she developed a passion for college basketball and horses, but Raleigh, NC is home for her now. She earned her Bachelor of Science degree at Auburn University in Auburn, AL in Computer Science with a minor in Business, and later completed the Event Development Program through Duke University Continuing Studies.
She also enjoys designing and making jewelry, working on various DIY projects around the house, and traveling and seeing new places.
Brooklyn Ladd joins The Special Event Company as a Program Coordinator. She has a background in event coordination and planning for a not-for-profit financial cooperative. Brooklyn enjoys working with clients to exceed their expectations from concept to completion.
Brooklyn holds a Bachelor of Science degree in Family and Consumer Sciences from Meredith College and is a native of North Carolina. She and her husband love to travel to the beach and attend concerts and baseball games. Outside of her love for events, Brooklyn also enjoys staying active by running and paddle boarding.
Alexandra Flentje joins the team as Program Coordinator. She has a background in event coordination working for an app start-up, for-profit community arts center and Fortune 500 company. She is dedicated to building relationships with clients and developing innovative events from concept to execution.
Alexandra earned her Bachelor of Arts degree in Creative Writing and Publishing from UNC Wilmington. She later completed the Event Development Program through Duke University Continuing Studies.
From a military family, Alexandra has lived all over the country--but she considers North Carolina home. She enjoys gardening, reading, attending concerts and traveling with her boyfriend.
Business Development Manager and Stage Manager
Stacey Phillips utilizes her strong event planning background and her training in theatre and stage management to be a part of a team that produces impactful and successful events for clients.
She has worked in the event planning arena for the past seven years and takes great pleasure in having a job that allows her to be creative and to utilize her years of training in communications, advertising and graphic design, as well her experiences as an actress and stage manager. As a member of the Business Development team, she will focus on building new, long-term relationships, developing a client-centered model, and messaging our unique style of brand-centered event management.
Stacey enjoys spending time with her husband, two young daughters and Australian Shepherd. You can always catch her and her family in Chapel Hill to cheer on their Tar Heels!
“I feel truly fortunate that I have found a career that incorporates my passion to make others look and feel like stars.”
As a member of the Business Development team Mark, will focus on cultivating new relationships and evangelizing our unique style of brand-centered event management. He has a passion for customer service and a sincere desire to understand clients’ strategic messaging, as well as expected outcomes. Mark takes great pride his responsiveness, sense of urgency, and the excitement of never meeting a stranger!
Mark has a diverse professional background that includes industry experience in hospitality, event videography, banking, telecom, healthcare, and SaaS IT. His most recent business development positions with global healthcare and IT software companies inspired him to seek out a career that combined all of his favorite components of prior roles into one. With our vast array of event management services (logistics, production, creative) covering a tremendous range of clientele, Mark’s energy and motivation around customer relationship development has landed him in the right place.
Born in Philadelphia and raised just north of the city, Mark headed south to earn his Bachelor of Arts degree in Broadcast Communications from Elon University. After stops in London, England and Virginia Beach, he met his wife in Raleigh, NC, where he currently resides with their three children. Spare time is rare, but Mark is happiest simply spending time with his family and friends, as well as volunteering in the community.
Monica M. Smith
Business Development Manager
Monica M. Smith joins The Special Event Company team in Business Development. Monica’s strong relationships with key decision makers, including owners of Fortune 500 firms and individuals seeking investment opportunities, enables her to successfully connect individuals who can mutually benefit from such introductions.
With a stellar track record, Monica’s innate ability to read people and situations has supported her natural inclination to make those connections fruitful for all parties.
Monica is a graduate of the University of Louisville and the proud mother of Sydney and Nolan Smith. Monica enjoys reading, tennis, travel and attending sporting events with her spare time.
Caroline Sewell grew up enjoying the thrill of Mardi Gras in New Orleans and the pomp and circumstance of Washington, D.C., and always knew she wanted to be involved in this exciting industry. Caroline enjoyed 17 years as President/Owner of her own event planning company, designing and producing events for social and corporate clients. As Event Designer, she brings her passion for design and creativity to produce events with style and flair, never losing sight of the clients’ goals.
Through the years, Caroline has been involved by holding many positions at the local and international levels of ILEA (International Live Events Association) including president of her local chapter for 2 terms and serving four years as editor of the association section found in Special Events Magazine. She teaches “Event Design” and “Starting a Small Business” for the Duke Event Development Certification Program and welcomes any opportunity to encourage those interested in a career in the event industry. She holds a B.S in Marketing Management from Virginia Tech.
Caroline enjoys cooking and entertaining her friends. She loves spending time at the beach, attending live concerts and cheering for her Hokies!
Though Grant Berry is a PGA Tour caddie by profession, he dedicates his spare time and creativity to The Special Event Company in our Props Department, helping to design and construct props and other needs for events.
Grant has been a PGA Tour caddie for over 30 years and has participated in the European, Australian, Asian and US PGA Tours for over 60 professional golfers including: Daniel Berger (present), Henrik Stenson, Carl Pettersson, Thomas Bjorn, Jesper Parnevik, Gordon Brand Jr., Howard Clark, Russell Claydon, Anders Forsbrand, Richard Johnson, Tom Gillis.