Nolan Smith’s Teen Cancer America Press Conference

Services Provided

Planning & DevelopmentCreative ServicesOnsite Logistics

Nolan Smith, former Duke Blue Devils basketball star and current special assistant under head coach Mike Krzyzewski, announced on December 13, 2016 that he is joining the national non-profit Teen Cancer America (TCA) as a celebrity sports ambassador.

Founded by rock ’n’ roll legends Roger Daltrey and Pete Townshend of The Who, TCA is dedicated to developing specialized facilities that address the age-specific clinical and psychosocial needs of teenagers and young adults with cancer. Since launching in the U.S. in 2012, TCA has partnerships with more than 50 hospitals across the country, all of which have facility projects in various stages of planning and development. Among these partnerships are Duke Cancer Institute at Duke University Hospital and UNC Cancer Care at UNC Medical Center in Chapel Hill.

During the press conference Nolan introduced “TCA Tuesday,” a social media and text campaign which calls on supporters to donate $5 in order to raise $1 million for TCA initiatives in 2017. He officially launched TCA Tuesday with a live tweet, calling on supporters to donate via text or online at the Teen Cancer America website. Smith, who has more than 87,000 Twitter followers, will be supported in the campaign by Duke Basketball and The Who.

Read the full press release.

Press Release

 

View the full press conference.

Press Conference