NHL All-Star Weekend Saturday Night Party
Planning & DevelopmentCreative ServicesProduction & A/VOnsite LogisticsSpeakers & Entertainment
The Saturday Night Party was the VIP event for players, managers, owners, sponsors and key stakeholders during the 2011 All-Star Weekend. Using the theme “Mountains to the Sea” to showcase the best of the state, we transformed the Raleigh Convention Center into five themed areas: The Blue Ridge Parkway, Back Porch, Greek Life Frat House (colleges), Lab Lounge (RTP, research & development) and the Outer Banks. For each area we had interactive displays and entertainers telling the story of the development of NC and related NHL activities.