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After several years of working with academic institutions, it was clear that academic planners did not have the same access to education and professional development opportunities offered to non-academic and corporate planners.
In 2006, The Special Event Company founded AEP (Academic Event Professional), with the inaugural conference held at the University of Southern California. The purpose of this conference was to provide high-quality, low-cost education and networking opportunities for this specific market sector.
AEP attracts around 200 planners from institutions across the USA, and has since been held at UGA, and is approaching its 10th year.
It has become one of the most valued and acclaimed conferences for University Planners, winning the Esprit Award for Best Industry Contribution in 2008.