Fuqua Global Initiative Unveiling

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Planning & DevelopmentCreative ServicesProduction & A/VOnsite LogisticsSpeakers & Entertainment

The Fuqua School of Business is one of the world’s first true Global Business Schools.

The Special Event Company was given the chance to organize the school’s global “Rethinking the Boundaries” initiative. During which, there was a 45-minute ‘simultaneous’ transmission to five countries, Russia, China, UK, Dubai and India, as well as a launch of the new Fuqua brand, which created an atmosphere of excitement and anticipation.

The stage set was designed to reflect the new brand and colors which was further complemented by an entertainment sequence from each of the participating countries. The entertainment was introduced with video presentations discussing the strategic importance of Fuqua to each region.