Work with our impressive team of international event planners to create your ideal meeting, fundraiser, retreat, corporate conference or other event.

Our Professional Planners & Event Specialists


Sally Webb Berry, CSEP

Chief Executive Officer

Sally Webb Berry, CSEP is CEO of The Special Event Company with offices in North Carolina, USA and London, England. Sally founded TSEC in 1987 from a background in sports PR and marketing.

The Special Event Company delivers live communications through events and for a diverse clientele in education, financial services, technology, pharmaceuticals, media, manufacturing, sports and non-profits. Over the past three decades, Sally has produced events in over 25 countries throughout Europe, USA, Africa, South America and Asia.

The company has won over 40 international event management awards for their work. Her personal accolades include International Event Producer of the Year by Event Solutions Magazine in 2004, Lifetime Achievement Award from the International Special Events Society (ISES) in 2008, Business Leader Magazines Top 50 Women Extraordinaire Award in 2010 and Special Event Magazines Top 25 Greatest Industry Influencers of the past 25 years in 2011. In January 2013 she was the recipient of the Special Events Leadership Award for outstanding contributions to the Special Event Industry.

She is a regular lecturer in event management globally, speaking at numerous conferences and in many universities and is a founding member and former President of the International Special Events Society in the UK, before moving to the US in 2005.

Sally is a founding board member of Roger Daltrey & Pete Townshend’s The Who Cares: Teen Cancer America organization, and heads the initiative to bring Teen Cancer facilities to North Carolina.

She lives in Cary, NC with her husband Grant Berry, who is a professional caddie on the PGA Tour.


Susan Fishel, CPA

Chief Operating Officer

Susan joined The Special Event Company in July 2015 with 20+ years of diversified financial experience in accounting, business management, auditing, financial reporting, and analysis. As Chief Operating Officer, she provides leadership, management, and vision for the Company as our market continues to grow.

Susan began her career with KPMG Accounting Firm auditing many companies across diverse industries. Since then, she has held management positions in various markets with the most recent one being in the trade show industry. Susan brings enthusiasm and focus to the team and strives to help each team member be the best they can be.


Hunter S. Gray

Chief Innovation Officer

Hunter has more than 15 years’ experience providing a diverse group of clients with dynamic production solutions for live events, video and multimedia. He has served as Creative Director with The Special Event Company since 2010, where he oversees our clients’ live production needs. He was promoted to the joint position of Chief Strategy Officer and Creative Director in 2018 to further expand the Company’s development into a live-communications partner for custom productions across U.S. and international markets.

Hunter holds a B.A. degree in art history from Indiana University.



Sara Ellis

Director of Finance

Sara Ellis has a background in business policy and procedure and more than seven years of experience in the event industry, including two with The Special Event Company. Ellis is responsible for preparing client and vendor contracts, maintaining and reconciling budgets, and developing program proposals. In addition to previous work with the company, she worked for four years in pharmaceutical meeting planning and nearly two years in charity events while traveling with the PGA Tour. Ellis holds a Bachelor of Arts degree in psychology from the University of North Carolina at Chapel Hill and is a native of Dunn, N.C.


Tracy L. Adams

Director of Production

As Executive Producer, Tracy Adams takes pleasure in overseeing multiple logistical aspects of events and meetings. Her goal is to ensure the client’s vision and needs are thought through and executed to their satisfaction. Her background in customer service management and social/non-profit event planning boasts excellent communication skills, attention to detail and budget management experience.

A native of Dayton, Ohio, Tracy earned a Bachelor of Arts in Communications from Bowling Green State University in Bowling Green, OH. Over her career, she’s worked for a wireless communications company, living in Illinois and Florida, and owned her own wedding planning business in North Carolina for 10 years. She is an active member in the International Live Events Society (ILEA), having served as a local chapter board member and president, and having served on an international committee.

Tracy met her husband in Florida and chose to make North Carolina their home. Together, they enjoy cooking, watching movies, traveling and most of all – music! Tracy is known for always having a song in her head and in her heart.


Amber Caudle, CMP, CSEP

Associate Director of Production

Our Executive Producer, Amber Caudle, enjoys working closely with clients and vendors to design and manage various types of meetings and events. Her background in human resources and experience with academic events has provided her with strong customer service, budget management and organizational skills. Amber is passionate about the event industry and strives to provide each of our clients with a customized and unique experience.

Amber earned her Bachelor of Arts in English, with a concentration in professional writing, from Meredith College, and later completed the Event Development Program through Duke University Continuing Studies. She continues to pursue educational opportunities within the industry through her involvement with ILEA and MPI.

A North Carolina native, Amber enjoys camping and hiking, biking local greenways, and visiting any venue with live music. She is an active volunteer, serving as a coach with the Miracle League of the Triangle, and enjoys reading the classics in her spare time.


Stacey Phillips

Market Development Manager

Stacey Phillips utilizes her strong event planning background and her training in theatre and stage management to be a part of a team that produces impactful and successful events for clients.

She has worked in the event planning arena for the past seven years and takes great pleasure in having a job that allows her to be creative and to utilize her years of training in communications, advertising and graphic design, as well her experiences as an actress and stage manager. As a member of the Client Relationship team, she will focus on building new, long-term relationships, developing a client-centered model, and messaging our unique style of brand-centered event management.

Stacey enjoys spending time with her husband, two young daughters and Australian Shepherd. You can always catch her and her family in Chapel Hill to cheer on their Tar Heels!

“I feel truly fortunate that I have found a career that incorporates my passion to make others look and feel like stars.”


Samantha Flood, CMP

Sales Manager

Originally from Massachusetts, she moved to San Diego and graduated from San Diego Mesa College with an associates and certificate in Hospitality & Event Management. She has recently moved to Raleigh, NC, and is extremely excited about all the wonderful opportunity this growing city has to offer to the hospitality industry.


Annette Lewis, CSEP

Executive Producer

Annie began her event planning career in San Francisco in the mid-1990s where her clientele was comprised of Fortune 500 and Silicon Valley companies. After working with Time Magazine International on their Olympic Hospitality program in Atlanta, Annie moved to San Diego and worked for Southern California’s premier destination management company - The Meeting Manager (now 360 Destination Group) in both sales and operations.


Brady K. Miller, CSEP

Executive Producer

As Executive Producer, Brady K. Miller provides event communication vision, strategy, and execution, particularly in programming and interactive elements. With more than 13 years of event planning experience – most of it in the academic arena – he is also the Executive Producer for the Academic Event Professional conference, a program initiated and managed by The Special Event Company.

A Kansas native, Brady holds a bachelor’s degree from Truman State University and a master’s degree from Indiana University, where he wrote his thesis on the role of academic ceremonies in higher education. He is also an alumnus of The Protocol School of Washington. Brady is a frequent speaker on attendee engagement, creativity, event strategy, programming, and protocol.


Alexandra Flentje

Senior Producer

As Senior Producer, Alexandra Flentje works with our clients to strategically plan and manage all aspects of their events. She also assists with creating and developing creative and interactive event concepts such as websites and mobile apps.

Alexandra has a background in event coordination working for an app start-up, for-profit community arts center and Fortune 500 company. She is dedicated to building relationships with clients and developing innovative events from concept to execution.

Alexandra earned her Bachelor of Arts degree in Creative Writing and Publishing from UNC Wilmington. She later completed the Event Development Program through Duke University Continuing Studies.

From a military family, Alexandra has lived all over the country--but she considers North Carolina home. She enjoys gardening, reading, attending concerts and traveling with her boyfriend.


Joy Matheny

Associate Producer

Joy has a passion for the event industry that can be traced back to her pre-professional days. Whether as a member of her University’s student government or interning with the Charlotte Bobcats (now the Hornets), she’s been on an event planning path from the start. The reason? She enjoys seeing a detailed event come to life, where people grow and expand their network both personally and professionally.

A proud native of Cary, Joy is a graduate of Queens University of Charlotte where she studied corporate communication with a concentration in studio art. Prior to joining The Special Event Company, she worked for a private business and social club planning and executing their member events and managing the Club’s marketing and communications efforts. Before moving back to the area, Joy worked for golf courses in coastal North Carolina and South Carolina and lived on the beautiful islands of St. John and St. Thomas in the US Virgin Islands where she gained valuable experience in the hospitality and tourism industries.

Joy thrives on building meaningful relationships with our clients. Her focus is on making the attendee
experience at events both personal and meaningful. Her 10+ years of experience in the event planning and hospitality arenas has provided her with a strong relationship, organizational and communication skills that transfer well to her Associate Producer role.

In her free time, Joy enjoys a good country music concert, checking out the downtown Raleigh food
scene, antiquing or day-tripping to the beach.


Caroline Sewell

Event Designer

Caroline Sewell grew up enjoying the thrill of Mardi Gras in New Orleans and the pomp and circumstance of Washington, D.C., and always knew she wanted to be involved in this exciting industry. Caroline enjoyed 17 years as President/Owner of her own event planning company, designing and producing events for social and corporate clients. As Event Designer, she brings her passion for design and creativity to produce events with style and flair, never losing sight of the clients’ goals.

Through the years, Caroline has been involved by holding many positions at the local and international levels of ILEA (International Live Events Association) including president of her local chapter for 2 terms and serving four years as editor of the association section found in Special Events Magazine. She teaches “Event Design” and “Starting a Small Business” for the Duke Event Development Certification Program and welcomes any opportunity to encourage those interested in a career in the event industry. She holds a B.S in Marketing Management from Virginia Tech.

Caroline enjoys cooking and entertaining her friends. She loves spending time at the beach, attending live concerts and cheering for her Hokies!


Grant Berry

Props Department

Though Grant Berry is a PGA Tour caddie by profession, he dedicates his spare time and creativity to The Special Event Company in our Props Department, helping to design and construct props and other needs for events.

Grant has been a PGA Tour caddie for over 30 years and has participated in the European, Australian, Asian and US PGA Tours for over 60 professional golfers including: Daniel Berger (present), Henrik Stenson, Carl Pettersson, Thomas Bjorn, Jesper Parnevik, Gordon Brand Jr., Howard Clark, Russell Claydon, Anders Forsbrand, Richard Johnson, Tom Gillis.


The experienced team of event specialists at The Special Company are proud to serve North Carolina, California, Sydney, London and beyond with professional event planning services.